PROJECT OVERVIEW
A collection of product release campaign assets created for Waves Audio, designed to introduce new audio tools with clear messaging, strong product presence, and flexible digital layouts.
DESIGN CHALLENGE
Create launch visuals that feel fresh and product-specific while keeping the Waves brand consistent across different products, formats, and campaign needs.
Featured Launches
Curves Resolve
A clean product release campaign built around sharp blue energy, focused product messaging, and launch assets designed for desktop and mobile formats.
L4 Ultramaximizer
A bold release campaign using strong contrast, direct messaging, and premium product visuals to support a high-impact launch presence.
IDX Intelligent Dynamics
A technical launch system with deep blue tones, interface-led visuals, and a clear hierarchy for product benefits and campaign assets.
Silk Vocal
A bright vocal-focused release campaign using clean blue color, soft product presentation, and simple layouts for clear launch communication.
Waves Gems
A colorful product campaign using purple tones, modular layouts, and strong product visibility across web, email, and mobile assets.
eMotion LV1 Classic
A performance-focused launch campaign using bold purple visuals, direct messaging, and flexible assets for product release communication.
Curves Resolve
A clean product release campaign built around sharp blue energy, focused product messaging, and launch assets designed for desktop and mobile formats.
L4 Ultramaximizer
A bold release campaign using strong contrast, direct messaging, and premium product visuals to support a high-impact launch presence.
IDX Intelligent Dynamics
A technical launch system with deep blue tones, interface-led visuals, and a clear hierarchy for product benefits and campaign assets.
Silk Vocal
A bright vocal-focused release campaign using clean blue color, soft product presentation, and simple layouts for clear launch communication.
Waves Gems
A colorful product campaign using purple tones, modular layouts, and strong product visibility across web, email, and mobile assets.
eMotion LV1 Classic
A performance-focused launch campaign using bold purple visuals, direct messaging, and flexible assets for product release communication.
VISUAL DIRECTION
Bold product visuals, focused launch messaging, and flexible asset systems create a consistent release language across multiple Waves products.
FINAL RESULT
The final launch system created a flexible framework for introducing new products with clear messaging, strong visuals, and consistent digital assets across campaign formats.
MORE PROJECTS
Design Collection
A visual system for Waves Audio sales campaigns.
to Cyber Monday
Promo visuals for Waves Audio peak sale periods.
Visual Refresh
A visual refresh for Waves Audio plugin layouts.
Landing Page
Landing pages for IlluGen growth and onboarding.
